NetworkTestTools.com Adds Next Generation Console Server, Network Resource Manager
Gillaspy Associates, has added the next generation of out-of-band console servers to NetworkTestTools.com. The Envoy Network Resource Manager appliances deliver unprecedented functionality by combining the localized control and survivable connectivity of a console server with the intelligence of an enterprise software solution. The result is the active, secure management required to manage today's distributed infrastructures and it's what makes our solutions truly next-generation. Envoy product family is available immediately for purchase at www.NetworkTestTools.com.
Why Hire a Professional to Design Your Web Site?
Creating an appealing, functional, and effective Web site is much harder than it looks. It's not simply a matter of taking a company brochure or catalog, converting the text to HTML, and throwing in a few pictures (although many sites seem to have been created using this technique!).
Web Site Increases Support for Breastfeeding Mothers
World Breastfeeding Week provides mothers and breastfeeding supporters with an opportunity to increase the public’s awareness of breastfeeding and its many benefits. An online breast pump retailer incorporates informational resources on its website to support the promotion of breastfeeding.
Paranormal Social Networking Community Springs Out of Popular Paranormal Website
ParanormalMeet.com is a new paranormal themed social networking community where paranormal enthusiasts, ghost hunters, ufo researchers and alternative news-hounds can meet, exchange comments and messages and collectively research a wide array of topics. The site also plans to feature member podcasts, video programming and weekly sessions where the community members can interact with well known paranormal researchers.
AreaG2 Launches No-frills Yellow Pages Website allowing Fast Lookups of Local Business Info
AreaG2.com (http://www.areag2.com) today announced a fast Yellow Pages online service that lets people throughout the United States find business information -- without waiting. AreaG2 does away with excess imagery and text when it comes to Internet Yellow Pages (IYP). Instead, AreaG2 emphasizes speed. Since many Web users do not spend hours online but instead want to get "on and off" the Internet as soon as possible, AreaG2 makes this possible by enabling lookups of phone numbers, street addresses, and websites of businesses that are easy and quick.
Why The Search Engines Don?t Care About Your Website
It?s a fact. The search engines don?t really care about most websites. If the search engines could talk (perish the thought) they?d tell you that for most keywords, only the first page or two of results are really worthwhile. The relevancy drops off very quickly, and the remaining several million websites stored in their indexes are irrelevant, and invisible. If this sounds like the problem your website is facing, read on.
QNAP Announces Exclusive Built-in phpMyAdmin & MySQL / SQLite Dual Support in All-in-one NAS Series, New Trend in Web Server Setup via Embedded System
The leading network-attached storage (NAS) provider QNAP Systems, Inc. today announced the built-in phpMyAdmin and MySQL / SQLite support for the Web Server function of All-in-one NAS series. Especially designed for web enthusiasts, workshop, and small business users, QNAP supports preinstalled phpMyAdmin database management tool to simplify web server setup and installation to a large extent. This new feature provides users with highly convenient and flexible server setup, and also enables those who are not familiar with Linux environment to establish their own web server at great ease.
Four Reasons Why You Should NEVER Use Animations In Your eBay Auctions
Inexperienced auction sellers, or those lacking in confidence, often want to make their auction listings more dramatic and exciting. They dread the possibility that buyers will be bored by their auction and turn away with indifference.
Roomsaver.com Launches New and Improved Hotel Coupon Website
Roomsaver.com, the leading hotel coupon website, has been relaunched with new, unique features. The easy-to-use maps and thousands of detailed coupons now provide travelers with a one stop shop for hotel coupons and travel information.
Harris, Rothenberg International (HRI), LLC, Wins Another Award for Its Employee Benefit Website
Harris, Rothenberg International (HRI), LLC, a global performance-management company, has received another distinguished award for the "What's On Your Mind" Life Management website. The Web Marketing Association (WMA) awarded the website "Outstanding Achievement In Website Development" for 2006. Earlier this year, the website received two iNOVA awards, in the categories of Employee Awareness and Employee Benefits.
How A Web Trailer Can Help Your Website Sell More
So you have plenty of traffic to your website but you're still not seeing any sales. Well, selling anything on the internet is all about numbers, and the number that matters most is your website's conversion ratio. This is the number of people who buy from your site divided by the number of people who visit your site. But how do you increase your conversion ratio?
The traditional method of conversion enhancement is split testing. The process of split testing involves making two different versions of your home page and switching between them. After you have run the two pages separately you can compare the results between them and see which one performs better.
The problem with split testing is that it is random. Split testing tells you which page works better, but it doesn't tell you what doesn't work on your current pages. As a result, split testing usually involves small changes tested side-by-side over a long period of time.
The solution to this problem is to analyze your site with a web trailer. A web trailer is a piece of JavaScript code that you embed into the pages on your site. The web trailer code will record the activity of users as they visit your website and uploads it to a server where you can analyze it. The web trailer records things like where the mouse moves over the page, where the page scrolls to, when the page was opened or closed, when the user switched to another window and back.
With this information you can systematically review the activity of every visitor to your site that did not make a purchase. This should point out the problem areas in your site that you should target for enhancement in a split test.
There are a few things to keep in mind when you review the activities of users on your site. Do most of the users stay long enough to read the first page of your screen? If they leave within a second or two and don't even scroll down to see the whole page your website has big problems. Most likely the website design or content puts off users. Research has been done to show that most users form an opinion of websites within the first second of viewing it. If this is your situation you may wish to consider redesigning your site.
Other times, you may find that users stay at your site and actually read your sales copy. This is a good opportunity to watch users behavior on your site and see how they react. Sometimes users will scan over a confusing line of text several times with the mouse. This lets you know which sections of text to consider clarifying.
Frequently, you can see a user scrolling up and down a page and rapidly clicking on navigation links over and over again. This user is looking for something and having trouble finding it. Perhaps the navigation links on your site are improperly labeled. Maybe your site could use a search feature, or it has a search feature that does not work properly.
Some users will actually go through all of the motions to purchase something from your website. They fill up a shopping cart and then they mouse hesitantly over the checkout button. This user is ready to buy but having second thoughts. If the user is mistrusting your site, you can help assuage them by making sure to use a secure e-commerce system and make sure this assurance is visible on your site. If this user has doubts about the quality or usability of the goods, you may need to make any guarantees you offer clear at this location. If the user appears to be sensitive to the price, you may want to offer some freebies with purchase and point them out now.
To give a real example http://www.crispypix.com has been one of our early testers. Watching users visit the site, we see that they are presented with a long page with several large images that show the CrispyPix software in use. The images differ only slightly and most of the users can be seen to be scrolling back and forth between the images trying to discern the subtle differences between them. Now knowing that this is a problem for visitors to the site, CrispyPix is planning to collapse the images into one using an animated gif or a flash demo.
With all of this insightful information you can collect on your users, it should be an easy task to find the problems with your website and fix them. Go to http://SnapTrails.com and get a web trailer for your site today and start boosting your website's conversion rates.
Brian Wojcik has been developing technologies for the World Wide Web since 1996 and is the Chief Architect of http://SnapTrails.com
